Guides

Get more out of Shopify and Google Analytics with our in-depth tutorials and best practices

David
Jan 14, 2026

How should retail brands prepare for agentic commerce?

In 2026, retailers will start selling products through ChatGPT, Gemini and Claude. Here's what early movers should do to be ready.
Agentic Commerce
David
Dec 12, 2025

How to match Shopify Analytics using the Shopify GraphQL API

Learn how to match Shopify Analytics numbers exactly for sales, orders and conversions using the GraphQL API or ShopifyQL
Shopify Analytics
David
Dec 10, 2025

Guide to Server-side Tracking for Shopify (December 2025)

Follow this to learn about server-side and hybrid tracking on Shopify, why you need it, and how to set it up.
Shopify AnalyticsGoogle Analytics
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