AI Shopping Tracker
What agentic commerce features are AI companies building?
The agentic commerce landscape is moving fast. We track shopping-related announcements from each model provider, including merchant programs and new features for product search, in-chat checkouts, and agent-to-agent commerce.
| AI Model | Merchant Program | Product Search | In-Chat Checkouts | Agent-to-agent Commerce | Protocols Supported |
|---|---|---|---|---|---|
 ChatGPT | Apply here. Rolling out to US merchants first. | Send data in OpenAI Product Feed format (required). Crawled and structured web data are also used. | Add Instant Checkout endpoints to your store to enable users to purchase through ChatGPT. You/your payment processor must also support Delegated Payments. | Add Instant Checkout endpoints to your store to enable AI agents to buy from your store. | Agentic Commerce Protocol (ACP) is developed by OpenAI. No support announced for Google's UCP. |
 Gemini | Apply here. Rolling out to US merchants first. | Send Google Merchant Center data feeds. Google added new fields, which are required to activate AI shopping through Gemini. Crawled and structured web data are also used. | Add UCP endpoints to your store to enable users to purchase through Gemini. For now, Google Pay and Paypal are the supported payment options. | Add UCP endpoints to your store to enable AI agents to buy from your store. | Universal Commerce Protocol (UCP) was developed by Google. No support announced for OpenAI's ACP. |
 Copilot | Apply here. Rolling out to US merchants first. | Send Microsoft Merchant Center (not required but strongly recommended). Microsoft confirmed that crawled and structured data drive results. | Copilot Checkout will let users buy directly from within Copilot. It's still invite-only with no implementation details released publicly. | Announced adoption for ACP. | Announced adoption for ACP. No support announced for UCP yet. |
 Perplexity | Apply here. For large US retailers. | Perplexity Merchant Program participants can submit a data feed, but no public information on format exists. Crawled and structured data are also used. | Buy with Pro. No integration required; Perplexity handle checkout internally for their Pro customers. | No announcements yet | No announcements yet |
 Claude | No announcements yet | No announcements yet. We suggest improving your structured data, as this is used by most models. | No announcements yet | No announcements yet | No announcements yet |
 Meta | No announcements yet | No AI-specific announcement, but we recommend submitting a Facebook Product Catalog. We also suggest improving your structured data, as this is used by most models. | No announcements yet | No announcements yet | No announcements yet |
 Grok | No announcements yet | No announcements yet. We suggest improving your structured data, as this is used by most models. | No announcements yet | No announcements yet | No announcements yet |
 DeepSeek | No announcements yet | No announcements yet. We suggest improving your structured data, as this is used by most models. | No announcements yet | No announcements yet | No announcements yet |
 Mistral | No announcements yet | No announcements yet. We suggest improving your structured data, as this is used by most models. | No announcements yet | No announcements yet | No announcements yet |
ChatGPT
Merchant Program
Apply here. Rolling out to US merchants first.
Product Search
Send data in OpenAI Product Feed format (required). Crawled and structured web data are also used.
In-Chat Checkouts
Add Instant Checkout endpoints to your store to enable users to purchase through ChatGPT. You/your payment processor must also support Delegated Payments.
Agent-to-agent Commerce
Add Instant Checkout endpoints to your store to enable AI agents to buy from your store.
Protocols Supported
Agentic Commerce Protocol (ACP) is developed by OpenAI. No support announced for Google's UCP.
Gemini
Merchant Program
Apply here. Rolling out to US merchants first.
Product Search
Send Google Merchant Center data feeds. Google added new fields, which are required to activate AI shopping through Gemini. Crawled and structured web data are also used.
In-Chat Checkouts
Add UCP endpoints to your store to enable users to purchase through Gemini. For now, Google Pay and Paypal are the supported payment options.
Agent-to-agent Commerce
Add UCP endpoints to your store to enable AI agents to buy from your store.
Protocols Supported
Universal Commerce Protocol (UCP) was developed by Google. No support announced for OpenAI's ACP.
Copilot
Merchant Program
Apply here. Rolling out to US merchants first.
Product Search
Send Microsoft Merchant Center (not required but strongly recommended). Microsoft confirmed that crawled and structured data drive results.
In-Chat Checkouts
Copilot Checkout will let users buy directly from within Copilot. It's still invite-only with no implementation details released publicly.
Perplexity
Merchant Program
Apply here. For large US retailers.
Product Search
Perplexity Merchant Program participants can submit a data feed, but no public information on format exists. Crawled and structured data are also used.
In-Chat Checkouts
Buy with Pro. No integration required; Perplexity handle checkout internally for their Pro customers.
Agent-to-agent Commerce
No announcements yet
Protocols Supported
No announcements yet
Claude
Merchant Program
No announcements yet
Product Search
No announcements yet. We suggest improving your structured data, as this is used by most models.
In-Chat Checkouts
No announcements yet
Agent-to-agent Commerce
No announcements yet
Protocols Supported
No announcements yet
Meta
Merchant Program
No announcements yet
Product Search
No AI-specific announcement, but we recommend submitting a Facebook Product Catalog. We also suggest improving your structured data, as this is used by most models.
In-Chat Checkouts
No announcements yet
Agent-to-agent Commerce
No announcements yet
Protocols Supported
No announcements yet
Grok
Merchant Program
No announcements yet
Product Search
No announcements yet. We suggest improving your structured data, as this is used by most models.
In-Chat Checkouts
No announcements yet
Agent-to-agent Commerce
No announcements yet
Protocols Supported
No announcements yet
DeepSeek
Merchant Program
No announcements yet
Product Search
No announcements yet. We suggest improving your structured data, as this is used by most models.
In-Chat Checkouts
No announcements yet
Agent-to-agent Commerce
No announcements yet
Protocols Supported
No announcements yet
Mistral
Merchant Program
No announcements yet
Product Search
No announcements yet. We suggest improving your structured data, as this is used by most models.
In-Chat Checkouts
No announcements yet
Agent-to-agent Commerce
No announcements yet
Protocols Supported
No announcements yet
Changelog
We list major AI shopping announcements from AI model providers.
- ChatGPTOpenAI announced advertisements will start being tested for free-tier ChatGPT users in the US. As of the announcement, they are not yet live, and there is no external way to enrol as an advertiser.
- GeminiAdded new requirements in the Google Merchant Center and product attributes which merchants must complete to sell through Gemini.
- GeminiLaunched the Universal Commerce Protocol (UCP). Shopping in Gemini is not live, but is announced as a future feature.
- CopilotLaunched Copilot Checkout and Brand Agents. Opened applications to the Copilot Merchant Program. Copilot checkout will launch with PayPal and Stripe supported. Shopify Merchants are automatically enrolled. Also announced adoption for Agentic Commerce Protocol.
- ChatGPTLaunched Instant Checkout, which allows consumers to find and buy products without leaving ChatGPT. Annouced and open-sourced the Agentic Commerce Protocol to allow AI agents to purchase from merchants.
- PerplexityAnnounced the Shop like a Pro program for US-based paying Perplexity Pro customers. Perplexity displays a one-click checkout 'Buy with Pro' button on eligible purchases. Customers save their shipping and billing information to Perplexity, which handles the checkout process without merchants needing to integrate. Free shipping was initially offered on all purchases, but it's unclear if this perk still exists.
Opened their merchant program to large US retailers. Participants can send data feeds to Perplexity (but no further details are given)